Sarah Matthews BRE# 01762604
Call today! 530-526-3603
Expert Real Estate Team
448 Redcliff Dr #219, Redding, CA 96002

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Home » What We Do For Our Sellers

What We Do For Our Sellers


  • Tour property, make list of all amenities, discuss Seller’s plans and goals for selling.
  • Give Seller our Custom Marketing Plan which outlines what we do to sell the property.
  • Go through Custom Marketing Book and show examples of our professional marketing systems.
  • Provide advice to Seller about what can be done to make property show the best
  • Provide Home Staging Guide.
  • Get property info from County and Title Company records, confirm data with Seller.
  • Get maps of property using satellite imagery and parcel maps.
  • Create Comparable Market Analysis to determine reasonable market value of property.
    • Research all comparable properties (active, pended and sold listings)
    • Evaluate market data
    • Upload properties into market analysis program
    • Make adjustments to the comparable properties
    • Determine range for listing price
  • Create Listing Book which includes the Market Analysis and information about the property.
  • Meet with Seller and go through the Listing Book
  • Help Seller determine best listing price


  • Create all listing docs and get Seller’s sigs
  • Create all property disclosures, go over with Seller and get Seller’s sigs
  •  Set appointment with photographer to take professional photos
  •  Take additional photos to supplement professional photos
  •  Install key box
  •  Discuss showing arrangements
  •  Prepare listing file
  •  Upload all property data and photos into MLS system
  •  Send MLS info sheet to Seller for confirmation of data
  • Submit listing to Golden Gate Sotheby’s office for approval


  • Upload and confirm listing on Real Estate Portals
    • site
  • Upload and confirm listing on Marketing Portals
    • Listing to Leads
    • Listing Booster
    • Postlets
  • Create Single Property Website
  • QR Code
  • Virtual Tours and Videos
  • Upload Videos to YouTube
  • Upload listing and photos to CraigList.
  • Create full color, glossy, 2-sided flyers to have at property for interested Buyers
  • Mail out “Just Listed” postcards to surrounding property owners
  • Create email listing flyer
  • Email listing flyer to all active Realtors in Shasta MLS
  • Email listing flyer to all contacts in our database
  • Post to Facebook, Google+, LinkedIn
  • Write blog about the property for sale
  • Send copies of marketing and marketing links to Seller
  • Schedule Open House, approximately 4 weeks after listing is active
  • Prepare invitations for Open House
  • Mail and email invitations for Open House


  • Follow up with Realtors for all showings
  • Provide feedback to Seller about the showings
  • Monitor all marketing
  • Weekly updates to social media, area Realtors and real estate portals
  • Provide area market activity data to Seller and advise regarding market changes
  • Provide listing activity reports to Seller from major real estate portals


  • Receive contract and required disclosures from Buyer and Selling Agent
  • Review contract with Seller and discuss pros and cons
  • Negotiate the contract with a counter offer as necessary
  • Confirm buyer qualifications, earnest Money deposit and cash required to close
  • Confirm executed agreement between Seller and Buyer


  • Confirm escrow has been opened with title Company
  • Provide all Seller disclosures to Selling Agent
  • Order Natural Hazard Disclosure and provide to Selling Agent
  • Provide escrow calendar to Seller
  • Inform Seller about Inspections appointments
  • Attend inspections
  • Provide Seller with information about the inspections
  • Inform Seller about Appraisal appointment
  • Monitor status of Buyer’s loan and underwriting requirements
  • Provide Seller with any Request for Repairs that have been submitted by Buyer
  • Discuss options and negotiations for Request for Repairs
  • Confirm Appraisal value
  • Confirm Buyer’s final loan approval
  • Monitor status of loan documents
  • Confirm appointment for Seller to sign closing docs at Title Company
  • Review Seller’s Estimated Closing Costs Statement
  • Review and confirm that all disclosures and required documents for the transaction are complete
  • Advise Seller to cancel all utilities and other home accounts as of the closing date
  • Attend Seller’s signing appointment at the Title Company
  • Confirm recording date
  • Provide property keys to Selling Agent when recording has been confirmed
  • Order removal of sign
  • Remove key box
Questions ? Contact us